If you aren’t from the younger half of this generation, you may not be familiar with the new ways of promoting a business: through Instagram Reels. Don’t worry, we are here to let you know how to use reels to boost your business.
What are Instagram Reels?
Everyone is aware of Instagram, but what about the reels that were introduced to us during the pandemic? There is a global history behind why Reels became such a favourite platform for small businesses to engage their audiences.
A lot of people started a home grown business during the pandemic globally. This was because of a lot of factors like increased time on people’s hands and spending too much time thinking. Don’t worry, we won’t be getting into the demographics. But what you need to know is that Instagram introduces Reels around the same time as the start of the lockdown. Now that people were stuck inside their homes with a startup on their hands and no way to promote it, Reels became the ultimate source of reaching the audience.
People started using Reels and just social media as a whole to do what they could not do traditionally. Promote and grow their business. With no means to communicate and connect with people in real life, people turned to social media, mainly Reels, to promote their businesses.
How do you use Reels to boost your business?
Reels are something that every instagram user receives on their search or reel page. So if you have a good enough reach (the number of accounts your reel appears on), you are more likely to spread awareness about your business.
1. Talk about yourself and your business
When you want to increase your reach, talk about your journey as a start to your Reels. An audience is more likely to empathise with a real story about how your business came to be. This way, your story can be shared and more awareness will be created.
2. Show your process
People are always fascinated with how things work. So no matter which sector you are in, there will be an audience waiting for you to explain how it works. Behind the scenes is one of the most loved things to watch since TLC introduced it to us!
3. Make reaction videos
If you are in an informative sector, you can react to other reels on instagram and debunk myths and misconceptions by people. This is a great way to draw attention to yourself and show your knowledge. People will notice that you know what you are talking about and come to your business.
4. Recreate Videos
Every month, there is a new trend on instagram which goes viral. These viral reels use a specific audio and a trend. Using this audio and recreating the trend will give you a lot of views. You can always add your own touch to the ongoing trend. This will make your reel unique but also give you an audience.
Conclusion
Instagram Reels is a very easy platform to use where you can not just reach an audience but also have fun doing so. Once you get the hang of it, it will be irresistible to keep making them! The only thing is that you have to spend some time dedicating your time and creativity to this process. You can also form connections with other businesses through this process.
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