Use Social Media to Boost Your Real Estate Business.

Real Estate has been around forever, social media has just come around, but combining them together is the ultimate combo!

Real Estate is never an unused market. There is always demand for real estate and there will continue to always be tremendous demand. But given this, there are more real estate companies out there than there are estates to sell! So how do you stand out in this generation? Because most millennials and gen z are becoming real estate investors now, the business needs to evolve with them and adhere to their ways of contact and promotion. 

Why can’t real estate just work how it has always worked? Why can’t we just promote it the usual way? Well, social media has become a platform where the new generation goes to ask questions, give answers, take advice, and find information. So if your real estate business starts using social media as a leverage to reach the new generation, you will stand out. 

Here are some ways in which you can use social media to boost your real estate business and why it would bring in more audience than the usual ways. 

1. Promoting not just the properties, but also promoting the area you’re selling it in. 

One mistake that real estate businesses do while using social media to promote their business is that they will only promote what they are selling. Many fail to realise that social media marketing is not like in person or organic marketing where the audience knows the area the property is being promoted in. While on social media, people all over the world have access to the promotion of a place; they do not know where this house or commercial building is located. Which is why, make it a habit to market the area you are selling a property in. 

2. Conduct a Q&A for your audience.

At open houses, the clients can directly ask you questions since it is in person. But on social media, the person may not be capable of visiting the site. So the seller should be aware that their potential customers may have questions about the place. Before they even have the chance to ask these questions, ask and answer them yourself. This shows dedication to your audience. Talk about the area, questions you would usually get in-person, questions about the property, etc. The customer will see these and see something they didn’t think of. 

3. Hold live sessions.

The “Go Live” option on instagram and twitter is just like meeting your potential customers in person. You can talk about your properties, their pricing, the areas they are located in, the lifestyle of these areas, and everything you would talk about in an open house. Another great part about a live session is that the audience who is watching your live can reply in real time. So they can ask their questions and you can respond to them as you go. 

4. Network.

This one is quite easy advice. Just like how in real life, you would go to seminars and network with other businesses, on social media, you can use LinkedIn or Twitter to connect with like minded people or even potential clients. Follow pages of other real estate businesses, dm different businesses for collaborations, etc. 

5. Make videos. 

Instagram Reels, Youtube Shorts, Twitter Takes, and so many more platforms have basically the same concept: A small informative/entertaining video that people will come across if they are scrolling through their explore page. Many businesses have used these features to promote their products/services and have found such a humongous audience. These short videos pop up on the explore pages of people who have searched remotely anything related to your business. This will really help you reach a big audience. 

Conclusion: 

Social Media has become a very big part of the new generations’ lives. They use this more than organic media and hence are more likely to find what they are looking for on social media platforms. If you yourself cannot handle social media marketing, you should hire a social media marketing professional to handle your accounts for you. Of course, you must always have a hands-on process of work where you learn and progress yourself too. Social media marketing is a great way of reaching the younger audience if done right.